Q: Why is your logo an airplane and not
something airgun related?
Like every other American boy, I was fascinated by, and owned, airguns as both
an adolescent and teenager. But I never thought I'd be selling airgun parts as
a grown man.
Several years ago, I was stationed in Texas
for the US Army and began another hobby that would take up what little free
time I had: Model planes and helicopters! I went full-tilt into this hobby,
spending thousands of dollars on various RC plane and helicopter gear.
I had aspirations to start selling RC parts
online and was surprised that this domain name was available, so I quickly scooped it
up. However, I never did anything with it; it sat parked for approximately
five years. But I didn't want to sell it or let it expire. I've always
maintained that part of my success is how "Alliance Hobby" just
rolls off the tongue. It just sounds nice. If I ever move, what am I going to
call it? Phoenix Hobby?
Anyhow, my interests in model aircraft eventually
dissipated (losing a $1500 FPV plane in a corn field will do that to you) and I slowly found
myself shooting airugns again. The first product I ever considered selling was
a much cruder version of my Powerlet To Paintball Tank Adapters, after I designed one
for my own gun. It quickly snowballed. First eBay, then Amazon. And finally, my own .com.
Thus, I never changed the logo, in honor of
how this all started. In a way, without RC airplanes, I'd never be where I'm
And, coming full circle, I ended up earning my pilot's
license and upgraded from model aircraft to the real thing. I am now an
Instrument Rated Private Pilot and own three small planes. They are